Monday, April 5, 2010

Young and hungry, the golla brand in a nutshell?

Golla is a brand specialized in fashionable bags for technology products. The bags are really attractive because of the beautiful design and the numerous colours. I really love the products and I could consider myself to be a fan. A middle-aged fan. What I didn’t like to hear in a presentation by Golla, was the fact that employees should be young and hungry. Hungry, that’s okay but is it obvious that you cannot be mature and hungry, older and hungry? Well we meet ageism everywhere…even in events that should be future-oriented…When another young and hungry presenter said that we in the audience seem like retirees in an evening for bingo I wanted to leave the place…But well I decided to stay and listened to the discussions between young entrepreneurs which was really inspiring. I understand that the future is within the young and hungry risk takers but anyhow I protest against ageist attitudes. You don't have to bring forward an age group by diminishing another. What companies really need is a better knowledge and more sensitivity in addressing different audiences. How about being known for communicating age in a sensible non-ageist way?