It's not that easy to start writing after a longer period of leisure time and especially extensive eating. But by relaxing I found a lot of interesting ideas that could be developed further. Here is one example. As my favorite research subject is senior consumers and my work is becoming more and more a part of the social web world (just starting a project in our Library) I decided to combine these two. Seniors 2.o is emerging and we should really be aware of this development. In Finland there has been some trials but I think that they have become unknown and not so socially interactive as the design of the websites is old-fashioned and there is no good network of active participants.
Facebook for seniors has been demanded in this blog post and there are plenty of examples of best practices all around the world agetimeseconomie and boomerwomenmarketing and 50plusmarkt
So there really are interesting issues both in research and innovations to launch in this area. It's important to fight against ageism, to empower every age group in the society and also facilitate communication and the feeling of being included.
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Kempower osake
11 months ago
