I am just listening to the presentation of Peppar (Sofia Holmlund as a presenter) that is a website which combines news with social media or in other words creates synergies between community building and news "distribution". People register at peppar and by that those "behind" the site will get more information about the different emerging "tribes" and their information retrieval behaviour and interests. This information is important for the advertisers and enables customized solutions. The idea is to catch a young target group (Swedish-speakers in Finland) in order to attract advertisers' interest (money makes the media go round)
Senior researcher Anssi Männistö from the University of Tampere presented "New forms of photojournalism : utilizing the web creatively". Today the internet connections, the multimedia phones and the YouTube revolution enhance the easy production of visual material and sharing it with others. Anssi showed two examples of how videos could be presented on a newspaper website. Please go and have a look and decide which one you prefer: satakunnankansa.fi and nytimes.com. In print these two newspapers look really much the same but on the web there is a huge difference. Photojournalism on the web needs new decisions: choice of tools, what kind of editing, who does the editing, which genres (stills+audio, stills+video+text...), design and brand managing of the website, metadata and contextual information, who trains the staff" (Comment:Don't you have to make decisions about this also in the traditional media?). Contemporary photojournalism could be a video-slideshow, wide audio-slideshow (includes effects), multimedia slideshow,multimedia feature (see: L.A.Times:Marlboro Marine By Luis Sinco) and interactive videos.
Anders Enström from Nordström & Frank editorial development elaborated around the theme Alternative Story Forms. He emphasized that you should optimize the readers' time (note: average reading time is 30 minutes in spite of the size of the paper, 45 percent of the time is dedicated to scanning and 55 percent of the time to reading and the average reading speed is 5-6 stories with 2500 characters). With alternative story forms you can meet the need for optimizing the reader's reading time.
Anders Enström also presented some results from a knowledge test (see Poynter) which showed that readers remembered best the contents of a print-page which was divided in multiple parts and not perhaps the most visually attractive one, but the content was well-labeled. There are two theories about this: Alternative Story Forms (different parts) are read with less cognitive effort and variation stimulates the brain and makes you curious. To strive for reading with less cognitive effort and delivering variation you should create a palette of different stories. The palette could consist of timelines, facts, pro & cons, guiding panels and different polls (the voice of the ordinary people).
The seminar was closed by a panel discussion where Petri Krook, videographer; Jenni Lieto, executive editor; Sofia Holmlund, executive editor; Jesper Vuori, AD and Saku Heinänen, MC discussed around the following themes:
Jenni: Not putting the printed media on the web but instead creating something new for this media and understanding that the web is working 24/7 is important
Jenni: Content vs coding. Why are media putting so much effort in coding instead of in creation of the content.
Jesper: Does anyone really understand new media (my comment: is new media really new anymore?)
Sofia: Readers like stories that are at most 2000 characters long
Jesper: The newspapers offer analysis and that is the only way they will survive
Saku: What about the education of graphic designers when people are pretty talented and self-learned already?
Jesper: Important within graphic design education is to know how web-design works
Jenni:Learning can happen by doing and on-the-job
Jenni: Educate the advertisers to be more knowledgeable about whom they are targeting
Thank you for an interesting seminar!
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Kempower osake
11 months ago
