To read interpretations of your thoughts

Yesterday there was a story about my subject in Hufvudstadsbladet and I was even interviewed for that! I really liked the story and how it was written and combined with comments from other researchers and older consumers. In the text there was once again an example of lived ideology: seniors don't want to see older faces in advertisements but they like their own age. In other words they are content with their age but don't want to be reminded of it...So the lack of older faces in advertisements has to do with the fact that you feel okay being older but you don't want to see yourself in the mirror (if you see advertisements as some kind of mirror). It could be that how the older body, face is met in society doesn't correspond with your inner feeling...What do we think when we meet an older person?