Kauppalehti Thursday 9th of October

I read in Kauppalehti about a seminar that had been arranged for advertising people. In this seminar they were again discussing seniors as consumers and how they are treated. The old thought that glorification of youth is the obstacle to finding new ways to market to older consumers, was popping up AGAIN. Are we really still at the point of elementary knowledge about older (than what?) consumers? Maybe some researchers cannot see the symbols that are created for the older consumers? Maybe it's only a question of being myopic and not seeing that the older consumer is constructed all the time but without emphasizing in a subtle symbolic interchange...