Old stereotype

Walking to my work to the library today I thought of the image of librarians. In Finnish and Swedish women working at the library are named "kirjastotäti" or "bibbatant" which means something like the library spinster...Do we have to find out a new title for us working daily with interesting information retrieval practices and really being on the edge of technological development? Some social creativity to get rid of the disempowering title is needed...Information wizards?